Copyright Policy

This copyright policy sets out how users are permitted to use our content and also explains the types of use that require the purchase of additional licenses. This policy forms part of our terms and conditions. Thank you for reading this policy, our ability to invest in high-quality journalism depends on our users complying with it. We reserve the right to change our copyright policy from time to time by publishing an updated policy on, which shall become effective and replace any previous policy with effect from publication. This version of the copyright policy was published on August 31, 2022.

What is copyright?

Copyright law gives the copyright owner the exclusive right to control the use of copyright-protected works. All of the material published on our website and other digital/wireless platforms is protected by copyright law and should only be used as set out in the “How may I use the Baby Gear Essentials Content?” section below. Use that is made without our permission may, therefore, infringe our copyright which can result in personal and corporate liability. Where we state below that something is not allowed or permitted, then to do so is a breach of our terms and conditions, i.e. is a breach of contract, and may also violate copyright law.

How may I use the Baby Gear Essentials Content?

You may do the following:

  • View our content for your personal use on any device that is compatible with (this might be your PC, laptop, smartphone, tablet or other mobile devices) and stores our content on that device for your personal use.
  • Print single copies of articles on paper for your personal use.
  • Share links to articles by using any sharing tools we make available.
How may I republish or redistribute the Baby Gear Essentials Content?

Except as set out above, you may not copy the Baby Gear Essentials Content from or any third party source of the Baby Gear Essentials Content such as news aggregators and you may not republish or redistribute full text articles, for example by pasting them into emails or republishing them in any media, including websites, newsletters or intranets.

We recognize that users of the Internet want to share information with others. We, therefore, permit limited republishing and redistribution of the Baby Gear Essentials Content as set out below provided that this does not create a Substitute for Baby Gear Essentials’ own products or services. We define a Substitute as a product or service that reduces the need for users or other third parties to visit directly, or which creates revenue from the Baby Gear Essentials’ content to the detriment of Baby Gear Essentials’ own ability to generate revenues from that content.

As long as you do not create a Substitute, you may do the following:

  • Publish online, the original Baby Gear Essentials headline and a link to the article and the first 140 characters of an article (what we call teaser text).
  • Forward the original headlines, links and teaser text to other individuals.
  • Download our RSS feeds and view them for your personal use. We currently publish headlines and teaser text within our RSS feeds. You may also make an RSS feed available to third parties, users within an organization you work for or users of a website that you publish, on condition that you comply with the restrictions set out below.

The restrictions that apply to use of our RSS feeds are that you:

  • Only publish the feed for access via a web-based browser.
  • Do not use or publish the feed as part of a paid for service or for other commercial gains.
  • Publish the feed as it is made available on so that you only include the headline and teaser content, and ensure that the headline links back to the full-text article on
  • Attribute the feed to the Baby Gear Essentials as “© Baby Gear Essentials [year]”.
  • So not archive the feed or any of its content.
  • Comply with our guidelines on usage of the Baby Gear Essentials logos.
Am I allowed to copy or summarize limited parts of Baby Gear Essentials Content?

As specified above you may not republish or redistribute full-text articles (except as permitted by any sharing tools we make available).

You may, however, republish or redistribute ”Summaries” of Baby Gear Essentials articles if you comply with the conditions set out below. “Summaries” can be either an “extract” or an “abstract”. By “extract” we mean 30 words copied verbatim from a Baby Gear Essentials article which is inserted into a longer original work. By “abstract” we mean a 30 word non-verbatim summary of the news or facts reported in a Baby Gear Essentials article which does not form part of a longer work and does not misrepresent the original Baby Gear Essentials article.

These are the conditions you must comply with in order to produce summaries:

  • You source Baby Gear Essentials as the author of any article from which you have derived a summary by way of an attribution such as “Baby Gear Essentials reported that”, with a hypertext link from the word “Baby Gear Essentials” to the original story published on
  • In the case of abstracts, you make clear that the abstract has been produced by you by stating “this abstract from Baby Gear Essentials”, with a hypertext link from the word “Baby Gear Essentials” to the original story published on
  • You ensure that your summaries do not in whole or in part form a Substitute for Baby Gear Essentials’ own products and services (see above for how we define Substitute). The more summaries you create the greater the risk of substitution. No individual or organization may create, republish or redistribute more than ten summaries in aggregate each day, each one sourced from a different Baby Gear Essentials article that is published on the same day you create the summary.
  • You do not use or create summaries that promote or endorse any product or service.
  • If Baby Gear Essentials notifies you that it believes you are creating, republishing or redistributing summaries outside of these parameters, you shall immediately cease doing so and your rights to create summaries shall be regarded as having been withdrawn, unless/until Baby Gear Essentials reaches an agreement with you regarding your use of Baby Gear Essentials articles.

Please note that these rights do not extend to content, data or other material published by Baby Gear Essentials that we license from third parties (including stock exchange or other index providers) which you may not republish or redistribute.

How am I allowed to link to Baby Gear Essentials Content?

If you would like to link to, please read and comply with the following guidelines and all applicable laws. A site or service that links to

  • May display the Baby Gear Essentials logo (view our brand guidelines) to indicate the source of the link, but must not otherwise use any Baby Gear Essentials trademarks without permission from Baby Gear Essentials.
  • Must not remove, distort or otherwise alter the size or appearance of the Baby Gear Essentials logo.
  • May link to the homepage of, and, provided that you comply with this copyright policy, may also link to other pages of
  • Must not be a Substitute (as defined above).
  • Must not in any way imply that Baby Gear Essentials is endorsing it or its products or services.
  • Must not misrepresent its relationship with Baby Gear Essentials or present false information about Baby Gear Essentials.
  • Must not be a site or service that infringes any intellectual property or other rights of any person or that otherwise does not comply with all relevant laws and regulations.
  • Must not be a site or service that contains content that could be construed as distasteful or offensive.

What am I NOT permitted to do with the Baby Gear Essentials Content?

You cannot do anything other than making use of the content as set out above, unless you buy the appropriate license, see below for details. By way of example only, this means that you cannot:

  • Copy, publish or redistribute full-text articles, photographs, graphics, tables or images in any way (except as permitted by any sharing tools we make available).
  • Create derivative works from our content, unless you are creating summaries as described above.
  • Photocopy or scan copies of articles.
  • Remove the copyright or trademark notice from any copies of Baby Gear Essentials Content.
  • Use spidering technology or other data mining technologies to search and link to
  • Create a database in electronic or structured manual form by systematically and/or regularly downloading, caching, printing and storing all or any Baby Gear Essentials Content (by spidering or otherwise).
  • Frame, harvest or scrape Baby Gear Essentials Content or otherwise, access Baby Gear Essentials Content for similar purposes.
  • Use or attempt to use Baby Gear Essentials Content outside the parameters we set depending on what subscription you have.

What are you looking for?

Discover essential baby gear by product category.